This blog explains the complexities of location data and how to use it to inform your marketing, sales, and general business strategy. Geospatial data or geolocation data are other terms for location information. Every cell phone has a GPS chip. This chip makes use of satellite data to keep track of the phone's actual position at all times. Most (if not all) smartphones now have a Wi-Fi chip as well. And every time this Wi-Fi chip connects to another Wi-Fi network, it pings it, generating a new location DataStream.