Paris Hilton may have started as a reality star and tabloid fixture, but today she’s a powerhouse entrepreneur with one ambitious goal: to build a “next-gen Disney.”

And at the center of that mission is Rachel Webber, Chief Commercial & Brand Officer of 11:11 Media.

In this candid and energizing conversation, How She Does It host Karen Finerman sits down with Rachel to talk about her unconventional path—from writing term papers on Ally McBeal to running the digital team at Nat Geo, reinventing Playboy, and now shaping the future of pop culture through Paris Hilton’s media empire.

Rachel brings decades of experience building iconic global brands, and now she’s leveraging that to lead a multi-platform content, commerce, and community business powered by one of the world’s most recognizable names.

💡 Topics covered:

How a Kara Swisher podcast changed Rachel’s life

Why Paris Hilton is nothing like the character she played on The Simple Lif

The story behind Rachel’s pivot from Nat Geo to Playboy

Why Rachel prefers OKRs to “hustle culture”

🔗 Resources & Links:

📲 Follow How She Does It on Instagram: @hsdipodcast👩‍💼 Rachel Webber on LinkedIn: linkedin.com/in/webberrachel🌟 11:11 Media on LinkedIn: 1111 Media📸 11:11 Media on Instagram: @11.11media

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