In Episode 11 of Frog's How to Scale podcast, we rejoin Senior Partner Mike Reid and Phill Robinson for Part 2 of our conversation about the critical components of building, scaling, and sustaining market-leading companies.

With over 35 years in the software industry, Phill has held pivotal leadership roles, including CEO of IRIS Software Group and Exact Software in the Netherlands, and CMO at Salesforce.com. Now the founder and CEO of Boardwave, a networking community for European software CEOs and investors, Phill offers a wealth of insights drawn from decades of industry experience.

In part 1 Phill talked about the European Software ecosystem and the importance of sharing culture, knowledge and ideas to help more businesses scale faster, followed by a deeper dive into his experience in product.

In part 2 Phill talks about:

• The difference between management and leadership
• Executive team diversity
• The power of simple strategy focusing on core customers

We pick up from part 1 with Phill talking about struggling with what we’d now call burnout.

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