At seven, he was sent away to boarding school, where abuse, fear, and loneliness shaped his early years. By his thirties, Simon Woodroffe masked the pain with bravado, drink, drugs, and a fast life that landed him briefly behind bars. But his story doesn’t end there.

From rock-bottom to rock stages—designing for George Michael, Fleetwood Mac, and Rod Stewart—Simon turned his life around through 12-Step recovery, self-help, and a belief in pushing boundaries. He became a TV dragon on Dragon’s Den, launched the Yo! Sushi empire and is a relentless champion of stepping outside your comfort zone.


Generous, courageous, and always shooting straight from the hip—practical, fearless, and undeniably inspirational.