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Every famous architect whether it is Frank Gehry playing...

Released Monday, 31st December 2012

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Every famous architect whether it is Frank Gehry playing...

Monday, 31st December 2012

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Every famous architect whether it is Frank Gehry playing
Whimsical Wizard, Frank Lloyd Wright playing
Egotistical Master, or Rem Koolhaas playing
Intellectual Sheep, all have a branding game-plan that is
strategically aimed at getting fame and recognition.
Peter Zumthor playing Hermit Genius is no different.

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complete transcript:

Play Peter, the Pritzker Peddling Hermit Genius

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From The Podcast

In a world filled with architects of immense egos, frightening moral characters, slicing ambition, stealth branding, cunning strategies, audacious attitudes and incredible talents NOTES ON BECOMING A FAMOUS ARCHITECT will be a force to be reckoned with. This is a true story about one man and his dream to become a famous architect.

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