The growth of traffic in built environments such as financial institutions and retailers has pushed retailers to create stronger links between their external and internal marketing. Getting the message out at retail is witnessing the deployment of digital signing. With these opportunities come the potential pitfalls of choosing the wrong technology or investing too much in the wrong platform. Doug Price, General Manager and Chief Technology Officer for Fine Pixel Pitch, a division of Media Resources, share some insights on evolving the application of digital signing in retail environments and some of the pitfalls to avoid.

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