In this insightful episode, Tony Crimmins sits down with Cruelty Free International's, Nicole Groch, to discuss the significance of cruelty-free practices in today's world. They delve into why choosing cruelty-free products is vital for the well-being of animals, the environment and consumers. With growing consumer awareness, this conversation explores what being cruelty-free means in 2025, how to identify truly ethical brands and the actionable steps that listeners can take to make informed decisions. Whether you're already a conscious consumer or just beginning your journey, this episode will empower you with the knowledge to make a positive impact on the world.