Episode from the podcastI Need To F***ing Talk To You

120 - Optimizing F-ing Revenue, Not Just Hype – With Mathew Stafford from BGS

Released Tuesday, 15th July 2025

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120 - Optimizing F-ing Revenue, Not Just Hype – With Mathew Stafford from BGS

Tuesday, 15th July 2025

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In this episode, we sit down with revenue optimization expert Matthew Stafford, who brings over eight years of focused experience helping ecommerce businesses scale smarter and faster. As a key strategist at BGS (Build Grow Scale), Matthew talks about his personal journey from concrete, to t-shirts, to ecommerce consulting and shares what truly moves the needle in ecommerce — and the mindset shifts that help online business owners grow in revenue, profit, and sustainability.

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If this episode inspired you or gave you a new perspective on your ecommerce journey, leave us a review — and don’t forget to subscribe so you never miss an episode!

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From The Podcast

Do you want to f***ing improve individual and team performance in your workplace? Do you think mediocrity f***ing sucks and you shouldn't have to put up with it? Do you aim to be more than a good boss and aspire to be a great leader? Then join Ken and Russell for thoughtful and at times f***ing irreverent conversation on the topics of leadership and organizational culture.Sometimes difficult conversations suck, but you need to have them. Sometimes you may even need to have them with yourself. On this podcast we have thought provoking conversations with business leaders from across North America and discuss ideas that can help you be an even better leader and not simply a ‘boss’. Co-hosts Ken Cameron and Russell Stratton literally wrote the book on navigating difficult workplace conversations. We are authors of the 5 star Amazon book ‘I Need To F***ing Talk To You’, the result of more than three decades of in-the-field consulting This groundbreaking book is the basis for our training programs and podcast and continues to f***ing positively shape how managers in organizations address performance, behavioural and attendance issues in the workplace.

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