I go into detail here about optimizing towards ROI for service-based businesses. Perfect for those with campaigns using landing pages, Google Ads and Facebook Ads. Learn my thoughts on LTV, conversion rate optimization, vanity metrics and where to start. The ROI article I wrote on LinkedIn I mentioned in the episode can be found here: https://www.linkedin.com/posts/nicholasalvinmiller_marketing-dataanalytics-roi-activity-6704346139338014720-kmsW