In the latest edition of the ‘PR Show’ podcast we take a look at what is in store for the industry this year, whether you work in consumer, health, corporate comms or public affairs.

How should different sectors of the industry aid the comms operation supporting the rollout of the vaccine, has the comms function finally come of age, and what questions is the industry failing to ask itself?

Our panellists; Hearst Director of PR & Communications Effie Kanyua, Cicero/AMO Executive Chair Iain Anderson, Hope&Glory Co-Founder and chief creative officer James Gordon-Macintosh, Finsbury, Glover, Hering  UK, Middle East & Asia CEO Faeth Birch, and Pretty Green Account Director Sheeraz Gulsher, discuss these issues and more.