Why you should build a sweaty startup instead of an indie SaaS - Flo Schirmer

Why you should build a sweaty startup instead of an indie SaaS - Flo Schirmer

Released Monday, 2nd June 2025
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Why you should build a sweaty startup instead of an indie SaaS - Flo Schirmer

Why you should build a sweaty startup instead of an indie SaaS - Flo Schirmer

Why you should build a sweaty startup instead of an indie SaaS - Flo Schirmer

Why you should build a sweaty startup instead of an indie SaaS - Flo Schirmer

Monday, 2nd June 2025
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Today I’m talking with Flo Schirmer about "sweaty startups", a term for old-fashioned, low-risk businesses that are often service based and unsexy. I’m talking window cleaning, car washing, self-storage, house moving and more. We’re going to discuss if you can do this as a side hustle, if you should do this over a regular software business, and what you need to do to get started with some ideas along the way.

Timestamps

  • 00:00 Intro
  • 01:38 What is a sweaty startup?
  • 03:18 From window cleaning to home security
  • 04:37 How to start a sweaty startup
  • 06:41 Growth for a sweaty startup
  • 07:26 Sweaty startup vs software - what is best for indie hackers?
  • 08:45 Injecting a tech edge into old fashioned businesses
  • 11:34 Examples of successful sweaty startup brands
  • 13:58 Two free sweaty startup ideas
  • 15:57 Recommendations

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