MINI SCROLL: E.L.F. addresses Matt Rife backlash, Sweet Loren's viral rebrand + Sylvanian Drama lawsuit update

MINI SCROLL: E.L.F. addresses Matt Rife backlash, Sweet Loren's viral rebrand + Sylvanian Drama lawsuit update

Released Friday, 15th August 2025
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MINI SCROLL: E.L.F. addresses Matt Rife backlash, Sweet Loren's viral rebrand + Sylvanian Drama lawsuit update

MINI SCROLL: E.L.F. addresses Matt Rife backlash, Sweet Loren's viral rebrand + Sylvanian Drama lawsuit update

MINI SCROLL: E.L.F. addresses Matt Rife backlash, Sweet Loren's viral rebrand + Sylvanian Drama lawsuit update

MINI SCROLL: E.L.F. addresses Matt Rife backlash, Sweet Loren's viral rebrand + Sylvanian Drama lawsuit update

Friday, 15th August 2025
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The biggest stories on the internet from August 15th, 2025.




Timestamps:




00:00 Intro




00:58 E.L.F. responds to Matt Rife campaign backlash




3:22 Sweet Loren's viral TikTok rebrand




7:18 Sylvanian Drama lawsuit dropped




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