As a company Tailify believes that most mistakes made in influencer marketing are made because of a lack of understanding – which is why most influencer marketing campaigns fail. People don’t understand influence well enough: where to find it, how it moves, how to get an influencer to drive a certain behaviour or how to quantify the dimensions and the effect of it.

Therefore there’s a real opportunity to better understand the influencer marketing industry. We live in an influence economy, where influence is the real currency for growth. Influence explains most of our human behaviour. If you understand influence and how it moves the influence economy, you will understand why people consume certain types of music, podcasts, clothes, make-up and media. For any marketer, this information is essential.

We’ve made it our purpose to solve the biggest problems in influencer marketing by advancing the science of influence. We want to define the rules within the influence economy and lead its emergence. We apply data science and psychology to understand influence, and off the back of this, we build innovative products and services to help brands flourish in the influence economy.

Influence Lab is a representation of this progress. It’s where we share our knowledge and the results of our experiments. In addition to having some of the most knowledgeable people within the industry on our team, we’ve invited psychologists, sociologists, data scientists and industry experts to help us advance the science of influence, and define the influence economy.

Influence Lab will look at and provide information around selecting influencers, crafting strategies and measuring performance.

The platform was developed for brands looking to become the next generation of category leaders, by putting influence at the core of their marketing strategy.

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