How do NFL executives use information to build successful teams? The NFL Scouting Combine is one of the best sources of information about prospective players. Coaching staffs, medical personnel and top executives from all 32 NFL teams evaluate over three hundred of very best college football players eligible for the NFL draft during the annual event.Tim Ruskell, General Manager and President of Football Operations for the Seattle Seahawks, talks about the Scouting Combine and building a winning team. Mike Eisenberg, dean emeritus of the University of Washington Information School, discusses how successful NFL teams collect, analyze and use information.