In this episode of the Quiz Marketing Podcast, Josh Haynam is joined by Sarah Goff-Dupont, brand storyteller, content strategist, and unapologetic word nerd, for a deep dive into the power of interactive content. From quizzes and decision trees to flow charts and assessments, Sarah shares how thoughtfully designed experiences can elevate engagement and make content feel more human. They discuss what it takes to stand out in a sea of sameness, the role of AI in shaping modern strategies, and why user experience is the foundation of any effective interactive piece.

Sarah also brings her signature wit and insight to topics like content differentiation, purposeful storytelling, and how to craft for a specific audience without losing personality. Whether you're a marketer, writer, or strategist looking to boost your content’s impact, this conversation offers smart, actionable takeaways with real-world experiences.