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Launch and Learn: Building in PublicEpisode from the podcastLaunch and Learn: Building in Public
A Data Driven Approach to ICP

A Data Driven Approach to ICP

Released Tuesday, 4th April 2023
Good episode? Give it some love!
A Data Driven Approach to ICP

A Data Driven Approach to ICP

A Data Driven Approach to ICP

A Data Driven Approach to ICP

Tuesday, 4th April 2023
Good episode? Give it some love!
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Transcript

How do we identify which new prospects should be engaged with? Everyone has predictive lead scoring built into their CRM in some way, but very few are using data to do it.

More importantly how do we identify ICP fit, and how do we do that using data?

In this week's Launch and Learn conversation, Keith and Mark discuss the importance of learning to get more out of less than what people already have.


Find the signal in the noise
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This initiative was born from the regular conversations between Parative's CEO, Keith Frankel, and Head of Marketing Mark Lerner, in which they discuss industry trends, upcoming launches, and product updates.We believe in the power of transparency and collaboration; we want to share the ups and downs of our product and company development with our community.This is Launch and Learn: Building in Public. 

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