This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020.

In this episode of #TheStrategySide you will learn:

• What are the specificities and considerations required for effective brand performance in China
• What are the KPIs needed to track Chinese marketing activations
• How to use measurement to inform decision-making when launching successful campaigns in China today