In this episode, Garry Ridge, former CEO of WD-40, shares insights from his journey transforming WD-40 into a globally recognized brand by prioritizing company culture over just product focus. He discusses the importance of building a culture where employees feel they belong, know they matter, and are empowered to make decisions without fear. Garry outlines key steps leaders can take to foster engagement, psychological safety, and learning within their teams. Drawing from his experiences and his recent book, he explains why self-awareness, servant leadership, and coaching—not managing—are essential for effective leadership. The conversation also touches on the challenges facing new leaders and practical strategies for cultivating a positive and productive workplace culture at any organizational level.