NACRA = North American Case Research Association where the annual conference provides case-writers - like me - the incredible opportunity to get together to present to and learn from each other.  http://www.nacra.net/conference/conference-schedule/
My "Start-Up" case is on FloatState, a Float Therapy Company in Corona, CA.  https://www.floatstate.com/ 
My deepest thanks to all the folks at the "Start-Up" table that provided incredibly helpful advice!