E11. Oyin Adebayo: Entrepreneurship + Perspective

E11. Oyin Adebayo: Entrepreneurship + Perspective

Released Tuesday, 10th June 2025
Good episode? Give it some love!
E11. Oyin Adebayo: Entrepreneurship + Perspective

E11. Oyin Adebayo: Entrepreneurship + Perspective

E11. Oyin Adebayo: Entrepreneurship + Perspective

E11. Oyin Adebayo: Entrepreneurship + Perspective

Tuesday, 10th June 2025
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From side-hustling in her teens to bootstrapping a seven-figure beauty and Ed-Tech company in her twenties, Oyin Adebayo is an entrepreneurial force with an incredible backstory.


The founder and angel investor shared how her childhood in Nigeria, unusual upbringing and difficult transition to the UK, all gave her the resilience, resourcefulness, perspective, and inner steeliness that make her successful in the worlds of tech, business and social impact today. Oyin is the founder of Niyo Group, a global tech company that combines beauty and education whilst uplifting and up-skilling marginalised communities.


Find Oyin at her website here, on LinkedIN, and @oyinadebayo_ on insta

@lifeworkingpod on insta, follow us for more episodes and bonus video!


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Hosted by Vicky Clarfelt 

Produced by Taqwa Sadiq

Mixed by George Powell

Artwork by Poppy Newman

Video by Nada Smiljanic

Brought to you by Clarfelt + Co, a people consultancy. Find out more and say hello at https://www.clarfeltandco.com 



Chapters

(00:00) Meet Oyin Adebayo: Tech Entrepreneur and Angel Investor

(00:49) Entrepreneurial Childhood

(03:33) Cultural Shifts: From Nigeria to the UK

(07:40) Identity and Activism in a New Environment

(13:02) Immigration Battles

(14:59) Overcoming Funding Challenges

(15:22) Entrepreneurial Beginnings

(15:42) Niyo Group Origin Story

(16:22) Celebrity Hair

(17:32) Hair to Tech: The Evolution of Niyo

(19:16) Up-skilling and Empowering Women in Tech

(22:38) Philanthropy and Business

(24:43) Balancing Personal and Business Goals

(26:06) Future Political Aspirations

(26:33) Intuition

(27:45) Scaling Niyo Group

(28:39) Conclusion and find out more

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