In this chat, Rosemary O'Shaughnessy LinkedIn Certified Insider, Trainer and Speaker discusses the challenges of content overload on LinkedIn and the importance of building trust.

She emphasizes the need for authenticity and empathy in content creation, particularly in a landscape dominated by AI-generated posts. Rosemary O'Shaughnessy encourages business owners to differentiate themselves by producing quality content that resonates with their audience.

Podcast

• LinkedIn is trust broken?
• Content overload can lead to decision fatigue for users.
• Many businesses produce similar content, diminishing their uniqueness.
• AI-generated content can lack the personal touch needed for engagement.
• Empathy is crucial in establishing trust with potential clients.
• Users seek relevant and purposeful content on LinkedIn.
• The increase of longevity of posts on LinkedIn can be positive.
• Quality content creation requires effort and authenticity.
• Trust in service providers is essential for customer decisions.
• Building a strong LinkedIn profile can enhance business relationships.

Time Stamp

• 00:00 The Challenge of Content Overload
• 01:49 Building Trust in a Digital World
• 04:14 The Role of Empathy and Purpose in Engagement

Hosted by Rosemary O’Shaughnessy :

LinkedIn Certified Insider, LinkedIn Trainer, Workshop Host, International Trainer, Podcast Host.

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LinkedIn, content creation, trust, AI, business relationships, digital marketing, empathy, content strategy, social media, engagement