MaaSterminds is about the pioneers of the MaaS concept – the innovators, entrepreneurs and enthusiasts that have driven developments in the field and without whom MaaS would not exist.  

We examine what motivated these individuals to take the lead in MaaS developments, explore the peaks and pitfalls of their MaaS journeys, and investigate their expectations and predictions for the future of the field.

MaaSterminds is hosted by Hans Arby, founder and former CEO of the Swedish MaaS startup UbiGo, and Steven Sarasini, a researcher that has worked on MaaS since shortly after its inception. Hans and Steven are currently colleagues at RISE (The Research Institutes of Sweden). MaaSterminds is part of the SEAMLESS project, funded by the Swedish Energy Agency.

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