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Ep 5: Mapping the Real Buyer’s Journey

Ep 5: Mapping the Real Buyer’s Journey

Released Tuesday, 6th July 2021
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Ep 5: Mapping the Real Buyer’s Journey

Ep 5: Mapping the Real Buyer’s Journey

Ep 5: Mapping the Real Buyer’s Journey

Ep 5: Mapping the Real Buyer’s Journey

Tuesday, 6th July 2021
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My guest today is Ashley Faus, content strategy lead, software teams at Atlassian.

You’ll learn:

  • Why the traditional buyer’s journey funnel may not be the best way to map your content.
  • How to focus on giving your audience more of what they want, not what you think they should want.
  • Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run.


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From The Podcast

Making the right content marketing decision shouldn’t be complicated and overwhelming. What if it’s not a question of what to do? What if it’s a question of when to do it, why to do it at all, and how to do it in a way that has the most impact?This show is for B2B SaaS marketers and founders who don’t have endless resources to throw at the wrong opportunities. You'll learn how to get really clear about your content marketing options, and make better content marketing decisions based on your goals and available resources.Visit marcusschaller.com to learn more.

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