Think “data-driven” means complex dashboards and a million spreadsheets? Think again.

In this episode, Mariah chats with Ally from Akari Digital—a marketing strategist with over a decade of experience helping entrepreneurs simplify their strategy, embrace the numbers, and finally market with clarity. Whether you’re a numbers-nerd or spreadsheet-averse, this conversation breaks down how data can actually make your business feel lighter, not heavier.

From identifying what’s actually working to ditching the stuff that’s draining you, Ally shares her four-part marketing framework and why data doesn’t have to be scary to be powerful.

🔑 Key Takeaways

• Data isn’t just numbers—it’s insight. And it doesn’t have to be complicated.
• Focus on the four stages of marketing: Reach, Nurture, Convert, Retain.
• Data helps you pivot your efforts—not force yourself into a strategy that doesn’t feel good.
• Your time is ROI too. Data helps reduce the pressure to “do it all.”
• You can start small—even tracking the basics can lead to big clarity.

🚀 Resources & Links

• 💻 Website: akaridigital.ca
• 🛠️ Free Resources to DIY Your Data: akaridigital.ca/resources
• 📱 Follow Ally on Instagram: @akaridigital

👤 About Ally

Ally is the founder of Akari Digital, where she helps service providers and small business owners get clear on what’s actually working in their marketing—and what’s not. With 10+ years of experience in digital marketing and a passion for simplifying data, Ally’s mission is to make marketing feel lighter, more aligned, and way less stressful.

★★★★★

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✿ Connect With Mariah ✿

• Instagram:https://www.instagram.com/mariahmakesithappen/
• Threads:https://www.threads.net/@mariahmakesithappen
• LinkedIn:www.linkedin.com/in/mariah-scrivens-96b6ba346

✿ Resources Mentioned ✿

• Foundations Program: Build a rock-solid business foundation with Mariah’s free program. Start today:https://mariahscrivens.com/foundations.