Shane Caniglia. Co-founder and CEO of Plush Creative in Las Vegas.

Necessity is often the creator of invention, and my guest today is living proof of it.

Shane Caniglia is the CEO and Co-founder of Plush Creative, a Las Vegas-based agency that works in event marketing bringing together local casinos and restaurants with promotional efforts from liquor companies.

As the COVID pandemic began shutting down Las Vegas, Shane and his company were faced with a business that went almost overnight from having more work than then could handle to having little to no business.

Their ability to look reality in the eye and quickly address a huge new need that arose from the situation is a breathtaking example of the power of entrepreneurship and the importance of engaging your entire team to help solve problems.