What happens when AI misfires in your business?

Spoiler alert: it’s not pretty.

In this episode of Marketing Automation Made Simple, we’re diving deep into the messy, misunderstood world of AI ethics and compliance.

From accidental discount offers that spark outrage (yes, we’re sharing a personal example involving a craft brewery), to AI avatars that leave followers feeling... icky - this is the episode every business owner needs to hear before they flip the automation switch.

We’re discussing:

• The dangers of shady shortcuts in marketing automation

• Why permission-based marketing is your new best friend

• How big brands (like Amazon) got it wrong—and what you can learn from them

• Practical ways to stay human while scaling with tech

• The must-know regulations that could save your butt (and your brand)

If you’re using automation to grow your business - or thinking about it - this episode will help you stay smart, simple, and above all… ethical.

👀 Check out the full blog post for links to the legislation and tools mentioned at BumperLeads.com

TIME STAMP:

[00:01:42] Ethical AI and compliance.

[00:05:38] GDPR and global privacy regulations.

[00:10:29] Transparency in AI-generated content.

[00:12:49] AI ethics and compliance.

00:10:40 - "Doing these things isn't just about avoiding trouble, it's about protecting your reputation and ensuring customers keep coming back and doing business with you more."

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

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2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales