Voice of customer is all about asking your customers what they really think of your product or service, and then using that to tailor really effective marketing campaign.

Our guest this week is Mary Iannotti, who shares her insights and experiences.

Here are the teams Toolbox recommendations:

Sarah: Adele Ravella’s Buyer Personas

Michele: Ann Handley’s newsletter

Clare: Terry Gross’s All I Did Was Ask.

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.