In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient.

She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive.

Key Moments:

00:00 Intro

04:00 1st Hot Sauce 🌶️

05:22 Madison & DDC Intro

12:10 Working on the Road

16:43 AI in DDC

20:49 DDC Across Regions

22:56 This or That

24:53 2nd Hot Sauce 🌶️

26:22 Marketing at DDC

31:41 Her Marketing Superpower

35:00 3rd Hot Sauce 🌶️

37:35 Event Strategy

42:51 AI in Sales

50:10 Rapid Fire

55:43 4th Hot Sauce 🌶️

58:14 Upbringing & Values

59:20 Last Guest Question

01:06:42 Final Thoughts & Goodbyes

Why Watch?

If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams..

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Madison: https://www.linkedin.com/in/madison-conway/ 🌟 Explore The DDC Group: https://theddcgroup.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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