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App Engagement with Dennis Mink, VP Marketing at Liftoff

App Engagement with Dennis Mink, VP Marketing at Liftoff

Released Tuesday, 19th May 2015
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App Engagement with Dennis Mink, VP Marketing at Liftoff

App Engagement with Dennis Mink, VP Marketing at Liftoff

App Engagement with Dennis Mink, VP Marketing at Liftoff

App Engagement with Dennis Mink, VP Marketing at Liftoff

Tuesday, 19th May 2015
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What is the most important metric for you to measure as an app owner? It’s not how many installs your app is getting, it’s about engagement inside of the app! This week I’m talking to Dennis Mink, VP at Liftoff, Inc. From the average price to acquire a registered user to the cost of acquiring a user that purchases a...
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Welcome to ComboApp’s interactive digital marketing show where we cover key communications topics such as mobile, digital, social marketing and public relations. We have many years of mobile app marketing experience under our belts and we continue to recognize how these four influential marketing areas intersect with one another. To put it simply, the success of an app marketing campaign is generated by a cumulative effort of these four compelling areas.During each episode we are inviting a guest, with an extensive background in one or more of the previously mentioned fields, to talk about a specific communications topic and to discuss the news of a week. By bringing these topics to your attention, we hope to keep you highly informed on what is going on in the world of mobile, digital, social media and public relations.

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