MasterMind Minutes - One Guest - One Question - One Expert Answer in Minutes Not HoursToday's guest is Neil Hershman, CEO of 16 HandlesNeil Hershman first joined 16 Handles as a franchisee at the Murray Hill, Manhattan location. He has since acquired and built a New York City dessert empire, operating over a dozen retail locations. In August 2022, Neil acquired 16 Handles from its original founder, Solomon Choi, with plans to lead a national and international growth of the iconic Northeast brand.Neil is an active owner and CEO and leads all strategic decision making for 16 Handles. In order to test ideas and ensure customer experience, you can oftentimes find Neil spending his weekend nights working behind the counter at one of his Manhattan 16 Handles shops.Neil graduated from The George Washington University with a degree in Finance and Astrophysics and spent his early professional career at a NYC- based asset manager specializing in structured credit, where he primarily focused on company profitability and forecast, illiquid investment valuations, and strategic M&A activity.Outside of the office, Neil is a commercial-rated pilot, alpine mountain climber, and ultra-triathlete, with feats such as summiting Mt. Everest and winning a 703- mile-long triathlon.Contact Neil at: neil@16handles.comContact Gary at: info@frangrow.comVisit: Frangrow.com