NEW EPISODE: MasterMind Minutes Podcast 🎙️

Topic: Why is Elevating Your Business Mindset is Critical to Your Success as a Franchisor

Success in franchising isn’t just about systems, operations, or growth metrics—it's about mindset.

In this episode of MasterMind Minutes, I sit down with Stéphane Breault—one of Canada’s most respected franchise advisors and leaders—to explore why your mindset as a franchisor can either make or break your brand’s growth.

With more than 20 years as a CEO and over 15 years advising both emerging and global franchise networks, Stéphane brings a refreshing perspective. He’s not just focused on manuals and models—he focuses on elevating CEOs and executive teams into leaders who build genuine, purpose-driven relationships with franchisees.

His client list reads like a who’s who of iconic brands—Petro Canada, Jani-King, 7-Eleven—and his leadership has helped over 100 Canadian and international franchise networks thrive.

We talk about:
✅ The mental shifts franchisors must make to scale effectively
✅ Why mindset alignment inside your executive team is non-negotiable
✅ How to build real, lasting trust with franchisees
✅ The difference between leading with fear and leading with purpose

If you're a founder, franchisor, or franchise executive aiming for long-term success, this is a conversation you don't want to miss.

🎧 Listen now on Spotify