Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

Released Friday, 11th July 2025
Good episode? Give it some love!
Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

Friday, 11th July 2025
Good episode? Give it some love!
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Melissa Howatson is the CFO of Vena Solutions, a $100M+ ARR cloud-based financial planning and analysis (FP&A) platform that helps companies streamline budgeting, forecasting, reporting, and financial modeling, with a strong emphasis on Excel integration.

During the episode, we covered multiple topics with Melissa including:

  • Latest trends in B2B SaaS FP&A
  • AI in Finance - the importance of change management
  • Metrics that Matter at > $100M ARR
  • Measuring the Impact of a podcast


The 30-minute conversation hit upon multiple key trending topics including: 1) how FP&A is evolving as a strategic business partner to the other key functions; 2) why the CFO needs to lead a culture of experimentation with AI; 3) how EBITDA increases in importance as a company scales and; 4) how to measure the impact of a company sponsored podcast!

If you are an aspiring CFO, or a CFO looking to scale your company beyond $100M ARR or are interested in how a world-class CFO came to be this conversation has something for you!!!

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