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Episode 0037: Pop Analytics

Episode 0037: Pop Analytics

Released Sunday, 29th October 2017
Good episode? Give it some love!
Episode 0037: Pop Analytics

Episode 0037: Pop Analytics

Episode 0037: Pop Analytics

Episode 0037: Pop Analytics

Sunday, 29th October 2017
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Kevin encourages the reader to go beyond the Pop Analytics agenda (AI / Machine Learning / KPIs / ROI / Engagement) and instead create something interesting and useful.
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Kevin is the President of MineThatData, a consultancy that helps CEOs understand how customers interact with products, brands, and marketing. Kevin has worked with nearly 200 brands since founding MineThatData in 2007.Prior to founding MineThatData, Kevin held various roles at major retail brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

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