In many sides of business, the message always needs to be clear. WHO are you? & HOW will you provide a great service/product? Wether you are a public figure, athlete, or product based business… marketing and branding has dominated every way possible how people view the VALUE of what they are getting (or what they are willing to pay). In this episode we sit down with one of the best fighters & brand figures in the world, Tito Ortiz. Learn Tito’s best branding tactics, how to build your opportunities, and the importance of your character to be successful in any industry.