Brandon Rickman is a seasoned real estate investor and entrepreneur who has flipped over 500 houses and owned both short- and long-term rentals. He has raised private money for multiple projects, operates a private lending business, and is currently developing a three-story A-class self-storage facility outside of Atlanta. With over two decades of experience, Brandon has scaled from small residential projects to multimillion-dollar commercial ventures.

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Key Takeaways

• How starting small—and with a clear vision—paved the way to a $20M flipping business

• Why mentorship and outbound marketing were the keys to scaling to 100 flips a year

• The shift from transactional real estate to building generational wealth through multifamily and self-storage

• How diversifying across multiple asset classes creates income stability

• Why the right operator matters more than the perfect-looking deal when investing passively

Topics

From Teacher and Employee to Full-Time Investors

• Brandon and his wife started flipping homes while working full-time jobs

• Learned early lessons by doing much of the work themselves and making mistakes on their first project

• Quickly realized the importance of mentorship and outbound marketing strategies

Scaling to 100 Flips a Year

• Mentorship revealed the systems needed for high-volume flipping

• Built a 15-person acquisitions and operations team

• Implemented CRM, call tracking, direct mail, cold calling, texting, PPC, and more

Transition to Multifamily and Self-Storage

• Flipping and new construction were profitable but highly transactional

• Multifamily and self-storage offered long-term cash flow and generational wealth potential

• Began developing a large self-storage facility while investing passively in other deals

Diversification for Stability

• Operates flipping, lending, multifamily, and self-storage businesses

• Invests both actively and passively in multiple asset classes

• Uses diversification to balance market fluctuations

Advice for Passive Investors

• Prioritize trust and track record when selecting operators

• Perform due diligence but avoid chasing unrealistic returns

• Never get emotionally attached to a single deal—there will always be another opportunity

Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.

Round of Insights

Failure that set Brandon up for success: Investing with the wrong people early on without proper vetting—learning to prioritize trust and due diligence.

Digital or mobile resource: CRM platforms, CallRail for call tracking, and InvestNext for investor management.

Most recommended book: Courage Required by John Richie.

Daily habit that keeps him on track: Morning prayer and scripture reading, plus annual goal-setting with his wife for 1-, 3-, and 5-year plans.

#1 Insight for scaling in commercial real estate: Partner with experienced operators on a project-by-project basis to avoid paying the “stupid tax” of costly mistakes.

Favorite restaurant in Marietta, GA: Moxie Burger.

Next Steps

• Send an email to Brandon: brandon@theflipgenius.com

• Visit his website: theflipgenius.com

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