Today on My Digital Story from www.triangledirectmedia.com, we talk to Ira Woods from www.oneworldmemorials.com on why he started the company, his blog at www.conscious-departures.org, how he built the Shopify site, how he got to the first page of Google for “cremation urns”, getting into wholesale, and his inspiration and motivation.

2:20 Ira’s wife gets sick and he becomes her primary caregiver3:40 Why did Ira start his blog Conscious-Departures.org?6:00 “Every day you’re facing a challenge you never expected, and you don’t know what to do”7:00 Why did Ira start OneWorldMemorials.com?9:45 “I was fortunate to work 7 days a week because it never felt like work”10:15 What was the guiding vision for the site?12:45 When the site launched and the first sale15:45 When did Ira know that the business would work?16:30 What was the online marketing and SEO strategy?21:00 What boosts conversion rate by 600%?21:45 What’s Ira’s biggest challenge?24:00 What advice would Ira give to someone starting up an ecommerce store?26:00 How did Ira come up with the name OneWorld Memorials?27:15 What’s next for OneWorldMemorials.com?