Greg Harrell-Edge is the founder of Proimpact Project, which is "Supporting nonprofit leaders with content and a community to scale impact."

Greg talks to host Steve Boland about the need for early response, and more frequent responses, when nonprofits and social good missions are attacked. Keeping the tone authentic about your work and the real impact of your work, helps shift the conversation away from demonizing the whole sector. Greg mentions his influence in emphasis on impact from Dan Pallotta's TED talk. Greg further suggests tying fundraising support messages when appropriate, with speedy reactions helping to close funding gaps which may be caused, in part, but these attacks. Greg also cites the variable calls to action and results in campaigns such as Kony 2012.