The packaging around your product now matters just as much as the product itself.

For companies navigating Extended Producer Responsibility (EPR) laws, that's quickly becoming the reality. And it’s reshaping how teams think about data, packaging, and compliance.

In this episode, Lindsay Savage, Senior Director of Data Governance and Business Platforms at Georgia-Pacific LLC, joins hosts Reid Jackson and Liz Sertl to demystify what EPR means for manufacturers and retailers. 

With legislation ramping up across states, Lindsay explains how brands are preparing for complex reporting requirements, coordinating across departments, and turning sustainability regulations into opportunities for smarter product innovation.

In this episode, you’ll learn:

• Why EPR is more than a packaging issue and why it matters now

• How Georgia-Pacific is building scalable systems to manage regulatory data

• Tips for companies just getting started, from legal teams to logistics

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:21) Lindsay Savage’s background

(03:16) What EPR means for your business

(04:50) Every state has its own rules

(06:15) Data overload and the push for standards

(07:36) Breaking down product, packaging, and pallet

(09:27) Two ways to report EPR data

(11:20) How to get started with EPR compliance

(12:40) Building cross-functional teams for success

(17:55) Embracing AI tools to stay ahead

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Lindsay Savage on LinkedIn
Check out Georgia-Pacific