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Growth through technological innovation

Growth through technological innovation

Released Wednesday, 14th July 2021
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Growth through technological innovation

Growth through technological innovation

Growth through technological innovation

Growth through technological innovation

Wednesday, 14th July 2021
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Having to shift to a new world overnight with COVID-19, Melissa Grady Dias, CMO of Cadillac, led the luxury car brand closer to customers ~ entirely virtually.

 

In this episode of The Growth Podcast, Grady Dias shares how Cadillac continues to evolve the role that innovation and technology can play – leading to the 118-year-old legacy car company achieving record sales in recent years. 

Hosted on Acast. See acast.com/privacy for more information.

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Sector-by-sector, capability-by-capability, the OLIVER Growth Podcast explores how the world’s most innovative thinkers and companies are meeting fresh challenges – accelerating technology and overhauling operations – to meet new consumer demands in the pursuit of profitability, purpose, and growth.For more on OLIVER, go to https://www.oliver.agency/ Hosted on Acast. See acast.com/privacy for more information.

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