"Once a quarter, I buy my own company. I step back and ask—what works, what doesn’t, and where the opportunity is."
— Hannah Kain, CEO of ALOM

What does it take to turn a nascent idea in an unfamiliar country into a global success? In this episode of On the Brink with Andi Simon, I had the pleasure of speaking with Hannah Kain, CEO and President of ALOM, a trailblazing supply chain company that began in 1997 and now operates across 20 global locations.

Hannah’s story is more than a business success—it’s a masterclass in innovation, agility, and values-driven leadership.

A Leap of Faith—a Vision and a Purpose

Born and raised in Denmark, Hannah enjoyed a thriving political and business career before she and her husband bought one-way tickets to the U.S. in 1990. What followed was a journey of reinvention and opportunity. By 1997, Hannah founded ALOM in the heart of Silicon Valley, identifying early on the opportunity to use technology to enhance supply chain operations—well before “supply chain” was a mainstream concept.

From the beginning, ALOM was built on innovation. When the company opened its doors, they launched with customer portals and real-time visibility—now standard, but then revolutionary. Their first revenue came from floppy disk duplication. When that technology faded, Hannah pivoted, embracing e-commerce and expanding into regulated industries, always asking: what’s next?

Mind Games for Modern CEOs

One of the most striking takeaways from our conversation is how Hannah rethinks her company—regularly. “Once a quarter,” she says, “I buy my own company.” She imagines herself as an outsider, assessing the business with fresh eyes. What would she keep? What needs to go? What opportunities are emerging? This “buy-your-own-business” mindset keeps her ahead of disruption.

This is a deeply anthropological approach—stepping outside your own story to see it anew. It’s also core to a Blue Ocean Strategy: shed the outdated, build the new, and serve unmet needs.

Innovation, Values, and Culture are What Really Matter

While Hannah is passionate about technology and supply chain solutions, her foundation is rooted in values—innovation, collaboration, quality, and diversity. Culture, she believes, isn’t a side conversation—it’s a strategic priority.

And when values misalign, even a high performer may not be the right fit. Culture can make or break agility. “Personnel decisions are more strategic than we think,” Hannah observes, especially in fast-changing environments.

You will enjoy watching our Podcast on YouTube:

The Future is Here—If You Can See It

We explored how Hannah navigates today’s volatile supply chain world: tariffs, technology, talent shortages, and trade wars. She shared how she mitigates risks—like storing lithium batteries in an award-winning facility designed specifically for safety—and how she balances immediate challenges with long-term strategic thinking.

Her approach? Plan for 95% and build agility for the remaining 5%. “If you don’t plan for 95%, you’ll be stuck firefighting 100%.”

Data, Intuition, and Ecosystems

Data is vital, Hannah says—but data alone is not enough. “It’s the rearview mirror. You need to look out the windshield.” What she’s really looking for is meaning—trends, risks, and opportunities derived from experience, context, and yes, intuition.

She credits much of her insight to exploring the entire ecosystem—talking to employees, clients, suppliers, and staying deeply embedded in industry networks. She also emphasized that leaders must separate the urgent from the important, and prioritize the tasks that drive long-term value.

What’s Next?

Hannah believes AI will be transformative in supply chain logistics—especially in image recognition, predictability, and precision. She’s skeptical of blockchain until there’s wide-scale collaboration, but excited by AI’s capacity to reduce risk and increase agility.

Her parting wisdom? Don’t get stuck managing risk so tightly that you miss opportunity. Reinvention is possible—and necessary. And it begins, quite literally, with a morning shower and one powerful question: “What’s the most important thing I can do for my ecosystem today?”

Where to learn more about Hannah Kain and the work she is doing:

Hannah’s Profile: linkedin.com/in/hannahkain

Website: alom.com (ALOM)

Email: hkain@alom.com

Listen to these other podcasts or read the blogs about them:

442: Joyce Salzberg is Changing Lives Through Early Intervention

436: Women, #WorkSchoolHours Can Transform Your Life

429: Embracing the Future: How Matt Leta is Guiding Companies

Connect with me:

• Website: www.simonassociates.net
• Email: info@simonassociates.net
• Books:  Learn more about our books here:
  • Rethink: Smashing the Myths of Women in Business
  • Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success
  • On the Brink: A Fresh Lens to Take Your Business to New Heights

Listen + Subscribe:

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Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

Andi Simon,PhD

CEO | Corporate Anthropologist | Award-winning Author| Top 100 Podcaster
Simonassociates.net
Info@simonassociates.net
@simonandi
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