On this episode of On the Brink with Andi Simon, I sat down with Delia Passi, a three-time exited entrepreneur, women’s health advocate, and the founder and CEO of MyCabinet — a groundbreaking virtual medicine cabinet that’s changing how families and caregivers manage medications.

Delia’s story isn’t just about building a successful business. It’s about transforming a deeply personal, life-threatening moment into a purpose-driven company that blends healthcare innovation with impact entrepreneurship.

The Crisis That Sparked a Movement

Delia’s journey into healthcare technology began when her elderly mother suffered a massive heart attack while Delia was 200 miles away. In the chaos of the moment, doctors urgently needed her mother’s medical history — current medications, allergies, and past adverse reactions — but Delia didn’t have the information.

The result was sheer terror and helplessness. “I thought I was going to kill my mother,” she recalls. That moment became a catalyst for change. Delia made a promise to God: if her mother survived, she would dedicate herself to ensuring no one else endured such a situation again.

That promise became MyCabinet, a smart, virtual medicine cabinet designed to securely store, organize, and share critical medication information instantly with caregivers, healthcare providers, and family members.

A Track Record of Impact

Before founding MyCabinet, Delia had already made waves as the publisher of Working Mother magazine, where she championed family-friendly workplace policies and launched the “100 Best Companies for Working Mothers” list.

After battling breast cancer herself, she founded WomenCertified, Inc., home of the Women’s Choice Award, which helps women make informed healthcare decisions and sets rigorous standards for hospitals and providers. While proud of that work, Delia says she didn’t initially view it as “purpose-driven” — it was doing good, yes, but not with the intentional integration of purpose into every business decision.

MyCabinet, however, was different from the start.

Building a Purpose-Driven Company

Determined to align her entrepreneurial skills with a deeper mission, Delia joined Amplify, a nine-month program from the National Christian Foundation that taught her how to embed purpose into every aspect of a company. She now applies that framework to MyCabinet through four pillars:

1. Employees – Hosting quarterly retreats with space for reflection, gratitude, and shared values, fostering a culture where faith and respect thrive across religious backgrounds.
2. Investors – Choosing only impact investors who put people before profit and share the company’s mission.
3. Clients – Taking a holistic approach to helping healthcare partners and institutions improve patient lives, not just offering a product.
4. Customers – Delivering peace of mind for caregivers and patients by preventing dangerous medication errors and improving health outcomes.

Blue Ocean Thinking: Creating a New Market

As I often share with my clients, Blue Ocean Strategy is about creating a market space where none existed before — and MyCabinet is a perfect example. There was no “smart medicine cabinet” category before Delia created it. Like the leap from standard TVs to smart TVs, MyCabinet transforms a familiar object into a connected, intelligent solution.

Originally, Delia planned to sell direct-to-consumer (B2C), but quickly pivoted to a B2B2C model, partnering with large health plans, school systems, and other organizations that could deliver her product to hundreds of thousands of users at once. This strategic shift saved millions in marketing costs and accelerated adoption.

Lessons for Entrepreneurs

Delia’s story offers powerful lessons for anyone building a purpose-driven business:

• Get out of your comfort zone. For Delia, that meant reaching out to politicians and leaders she didn’t know, which opened unexpected doors in sectors like foster care, prison healthcare, and schools.
• Surround yourself with the right people. Seek advisors, investors, and partners who challenge you, support your vision, and keep your mission intact.
• Be prepared for the unseen. Women founders often face additional hurdles raising capital. Delia chose to navigate those challenges without compromising her values or taking on partners who didn’t align with her mission.
• Focus on unmet needs, not just your product. MyCabinet succeeds because it solves a real, often hidden problem — the lack of accessible, accurate medication information in critical moments.

Why This Matters

In an era where healthcare technology is evolving rapidly, MyCabinet stands out as both a life-saving innovation and a model for how businesses can integrate purpose, profit, and impact. It’s not just about managing medications — it’s about protecting lives, reducing caregiver stress, and empowering families with information when they need it most.

As Delia puts it, “You can build a unicorn and still be an active, purpose-driven organization.” Her journey proves that the bottom line and higher calling don’t have to be at odds.

Call to Action:
To learn more about Delia Passi and MyCabinet, visit mycabinet.com. And to hear the full conversation, listen to this episode of On the Brink with Andi Simon — where we explore how personal experiences can inspire innovations that change lives.

Listen to other podcasts about people building purpose-driven companies where profit aligns with meaning.

Connect with me:

• Website: www.simonassociates.net
• Email: info@simonassociates.net
• Books:  Learn more about our books here:
  • Rethink: Smashing the Myths of Women in Business
  • Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success
  • On the Brink: A Fresh Lens to Take Your Business to New Heights

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