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In this episode, Daniel Mendez joins host Jason Mudd to discuss how PR drives B2B marketing and sales success.

Tune in to learn more!

Our Guest:
Daniel Méndez Aróstica is the founder of #CommsJobs, a volunteer-driven platform that connects PR and communications professionals with job opportunities and each other.

Five things you’ll learn from this episode:

1. How PR can influence and support the B2B sales cycle

2. Why aligning PR, marketing, and sales messaging improves buyer engagement

3. How earned media helps generate leads

4. The role of PR in positioning executives as trusted industry thought leaders

5. Why measurement matters — and how to report PR impact in a B2B environment

Quotables

“The B2B buyer journey is long, complex, and very content-heavy.” — @DanielMendez

“PR creates third-party validation that sales teams can use to move buyers forward.” — @DanielMendez

“When PR, marketing, and sales aren’t aligned, the buyer feels the disconnect.” — @DanielMendez

“If you want measurable results from PR, it has to support business goals, not just brand awareness.” — @DanielMendez

“There’s no reason PR should be a silo anymore. It belongs in the B2B revenue conversation.” — @DanielMendez

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About Daniel Mendez

Daniel Méndez Aróstica is a seasoned public relations and corporate communications professional with more than 17 years of experience leading global strategies in employee engagement, executive visibility, and reputation management across industries such as healthcare, energy, and pharmaceuticals. His work spans multiple continents, bringing a multicultural lens to corporate storytelling and strategic communications. He is also the founder of #CommsJobs, a volunteer-driven platform that connects PR and communications professionals with job opportunities and each other.

Guest’s contact info and resources:

Daniel Mendez’s website

Daniel Mendez on LinkedIn

Additional Resources:

Navigating PR and communications hiring with Brooke Kruger

How public relations impacts company reputation, revenue, and recruiting

Corporate comms, PR, and marketing employee turnover and staffing is hurting brands

Recorded: May 10, 2025

Our On Top of PR sponsors:

Production sponsor: Axia Public Relations, one of America’s Best PR Agencies, according to Forbes Mag

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.