Bill Soberanes, also known as Mr. Petaluma, was best known for his 49 years at the Petaluma Argus-Courier but also as the founder of the World Wrist-wrestling Contest, the Ugly Dog Contest, the Houdini Halloween Seance.

A self-described peopleologist, he claimed to have collected over 45000 photos of himself with presidents, sport figures, movie stars, politicians, celebrities, gangsters and ordinary people too. He was one of the great characters in the history of Petaluma.

Jim and Tom welcome Katie Watts, Chris Samson, Harlan Osborne, Chris Linnell and John Sheehy to tell Bill stories celebrate his legacy on the night of his 100th birthday.