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Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

Released Monday, 18th October 2021
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Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

Monday, 18th October 2021
Good episode? Give it some love!
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How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Katie Foote (CMO) and Justin Keller (VP of Revenue Marketing), as they sit down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion…because if there’s one thing we know when it comes to the Revenue Era, it’s that revenue talks.

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