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Moving Brands into the 21st Century with Jordan Gal from Carthook

Moving Brands into the 21st Century with Jordan Gal from Carthook

Released Monday, 27th July 2020
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Moving Brands into the 21st Century with Jordan Gal from Carthook

Moving Brands into the 21st Century with Jordan Gal from Carthook

Moving Brands into the 21st Century with Jordan Gal from Carthook

Moving Brands into the 21st Century with Jordan Gal from Carthook

Monday, 27th July 2020
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Transcript
  • Checkout is one of the key points that make or break your conversion rate, but most brands have very little control in that arena
  • How to create a more cohesive experience between your traffic sources and your sales pages
  • "Optimizing" the happiness of your customers
  • How personalized upsells can reward customers for making the purchase decision (within the purchase window)
  • Discounting on an upsell can work really well because it’s not public- it’s a great way to reward a purchase, rather than incentivizing one
  • “[SMS] is high risk and high reward.”
  • Moving SMS from “one-to-many” communication to one-to-one
  • “When I look at a thank you page- that’s not a receipt. That is the first ‘goodbye’ in your relationship… If you want to meet again, how do you say goodbye? With a receipt?”
  • Connect with Jordan on Twitter (@jordangal), check out his podcast, Bootstrapped Web, and learn more about CartHook here
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From The Podcast

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.

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