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How to Turn a Competitor's Strength into a Weakness

How to Turn a Competitor's Strength into a Weakness

Released Thursday, 13th February 2025
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How to Turn a Competitor's Strength into a Weakness

How to Turn a Competitor's Strength into a Weakness

How to Turn a Competitor's Strength into a Weakness

How to Turn a Competitor's Strength into a Weakness

Thursday, 13th February 2025
Good episode? Give it some love!
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Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

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