In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his career. He discusses the importance of not working in silos and ensuring that marketing efforts align with sales capabilities to avoid wasteful spending. Gareth emphasizes the need for thorough communication between marketing and sales teams and the value of testing and optimizing campaigns thoughtfully. The episode also explores broader industry insights and the evolving role of AI in PPC. Tune in to learn valuable lessons from Gareth's transparent and honest recounting of his journey.

00:00 Introduction to PPC Live The Podcast

00:37 Meet Gareth Westhead: Industry Veteran

04:34 Gareth's Biggest Mistake and Lessons Learned

07:23 The Importance of Communication Between Marketing and Sales

10:50 Reflecting on Mistakes and Moving Forward

15:01 Key Takeaways and Advice for Marketers

18:19 Celebrate Your Successes

18:54 Interrogating the Brief

20:10 Testing and Experimentation

22:54 Common Mistakes in Paid Media

25:28 The Role of AI in Marketing

29:12 The Future of Keywords

30:42 Fun and Final Thoughts

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22nd

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