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Why do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂

On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year industry veteran. During our conversation, she explained how social listening–especially paying attention to critics–is a way to turn tough feedback into powerful content and forge strong connections with your customers.

We also set the record straight on social trends. When you should do them, why you should do them, and why some brands should pass on certain trends. That’s right–you shouldn’t be doing all of them. 

If you’re a business owner or marketer who is wondering how to turn your customers’ feedback into positive actions, you won’t want to miss a second of this candid episode.