Jimi Gibson is the VP of brand communication at Thrive Internet Marketing Agency, TEDx speaker and also, a magician (amazing combo, right?).

After starting a career in magic as a young kid receiving Merlin’s Mail-Order Magic, Jimi was introduced to marketing through an advertising agency. He realized the structure of a magic trick is not unlike a successful marketing message and Voila—his Magic Script framework was born. 

Molly and Jimi sit down to discuss his journey through magic, marketing, brand storytelling, preparing and presenting a TEDx talk and how to be a more confident speaker. 

And of course, there is a magic trick!! (Watch here at x). 

This is an episode for: marketers of all kinds, anyone in brand comms and magic enthusiasts (or skeptics).