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Fighting For Social Good & Against Bad Ads

Fighting For Social Good & Against Bad Ads

Released Thursday, 10th June 2021
Good episode? Give it some love!
Fighting For Social Good & Against Bad Ads

Fighting For Social Good & Against Bad Ads

Fighting For Social Good & Against Bad Ads

Fighting For Social Good & Against Bad Ads

Thursday, 10th June 2021
Good episode? Give it some love!
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Joining me today is Iva Parvanova, Director of Account Management at Verve Group to discuss how to maintain a clean supply chain, high-quality ad inventory and opportunities to harness Adtech for social good.

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A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.

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